Jessie Chris Joins SYLVANIA Lighting By LEDVANCE Be The Light Campaign

first_imgRadio Disney Country Artist and Massachusetts native Jessie Chris announced today that she will serve as an Ambassador for the SYLVANIA Lighting by LEDVANCE “Be The Light Campaign”.Chris, who herself was a victim of extreme bullying as a kid, is no stranger to helping promote the benefits showing kindness to others, has spent her career to date helping educate America on the effects of bullying and the benefits of being supportive of one another. Just last October, Chris was one of the faces of Disney’s National Anti-Bullying Campaign and recently was featured on The Human Race, a healing anthem which included Chris, Kelsea Ballerini, Scotty McCreery, LOCASH and other young country stars.Chris is now very excited to join SYLVANIA Lighting by LEDVANCE to help spread the message of being the light for others in our everyday lives. Chris will be visiting SYLVANIA HQ in Wilmington, MA on Tuesday, February 7th at 11AM to perform and tour the facility. She will also be featured in a PSA which emphasizes how performing small acts of kindness can go a long way for others. “It’s such an honor to be part of such an important campaign with an amazing brand like SYLVANIA. Taking just a few minutes to do something for others can make you feel good for the entire day,” said Chris.Holding the elevator for a stranger. Buying a coffee for the next person in line. Cheering up a friend who is down. Giving a warm smile while working the drive-thru window. Doing a podcast that makes people laugh during their long commute. These are just some of the little ways people who “Be the Light” make our country a brighter place. LEDVANCE is working with the Be the Light Campaign to issue a call to action to find and recognize people who give off positive energy and joy, and reward them for spreading light. In North America, LEDVANCE offers SYLVANIA advanced LED lamps as well as a wide range of traditional light sources, standardized luminaires and connected lighting solutions.Now through February 10 at www.sylvania.com/BeTheLight, you can nominate anyone who exemplifies what it means to “Be the Light” as a way to thank that special person that makes your day brighter. Examples could include a person who exudes positivity, is always willing to help out when needed, or is an inspirational role model. You could nominate a friend, family member, co-worker, anyone you know, or even yourself as a way to inspire others. Out of the nominations, 50 people who best embody the “Be the Light” concept will receive a Thank You Gift that includes a $50 Amazon Gift Card and SYLVANIA lighting products. If your nominee is selected, we will reward you with a $10 Amazon Gift Card and lighting products too! Starting on National Random Acts of Kindness Day (February 17), these selected stories of light-hearted people will be shared online with the hope they will ignite a movement toward positivity and help inspire others to Be the Light.“The Be the Light Campaign emphasizes the profound impact small acts that spread light have on individuals and communities. SYLVANIA lighting has been illuminating homes and businesses for over a century, and by joining this cause now we want to shine a light on people who Be the Light, meaning people that are a source of positive energy for those around them,” said David Geyer, Head of Brand Management – US and Canada, LEDVANCE. “With the start of the New Year, now is the time to set the tone for 2017 by encouraging light and positivity.”“Be the Light is focused on the importance of hope. We believe that mental health is just as important as physical health, and that small moments of kindness can alter the course of someone’s day. These can have a rippling effect that positively impacts more and more people over time,” said Melissa M. Syler, founder of the Be the Light Campaign. “Working with LEDVANCE’s SYLVANIA lighting team, we invite the nation to be an agent of change. Be a part of something larger than yourself. Be the Light.”last_img read more

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Sensex hits new 10month closing high Adani Ports Tata Motors ICICI Bank

first_imgThe Monday rally on Indian stock exchanges saw the Sensex close at a new 10-month high.  The 30-scrip benchmark index ended 499.79 points, or 1.84 percent higher, at 27,626. The NSE Nifty also closed at a new 10-month high of 8,467.90, gaining 144.70 points, or 1.74 percent.Adani Ports was the top gainer and closed at Rs. 216.95, up 4.78 percent, followed by Tata Motors that ended 4.14 percent higher at Rs. 484.50. ICICI Bank closed with a gain of 3.44 percent at Rs. 249.85. Coal India and State Bank of India were the other top gainers.In the BSE500 universe, Amtek Auto shares jumped 15.58 percent to close at Rs. 44.15, followed by OnMobile Global.Indian stock markets consolidated their gains on Monday after opening on a positive note on strong global cues. The S&P BSE Sensex was up 491 points, or 1.81 percent, to 27,618 at about 12.15 p.m. while the NSE Nifty was trading with gains of almost 140 points, or 1.67 percent, at 8,462.Top Sensex gainers were Tata Motors, Adani Ports, ICICI Bank, Coal India, Power Grid Corporation and NTPC.Among sectoral indices, the BSE Bankex was up 1.90 percent, auto index 2.05 percent, energy 1.68 percent and realty 2 percent.The Indian rupee opened 24 paise higher at 67.12 to the US dollar, tracking the upbeat sentiment on the Indian stock exchanges.Asian stock markets opened on a bullish note, with the Japanese Nikkei 225 gaining 3.55 percent after elections to the country’s upper house saw Prime Minister Shinzo Abe’s ruling coalition get a landslide victory. The outcome is being perceived as a boost to Abe’s economic reforms agenda.Last Friday, US stock markets ended with gains after job data for June showed nonfarm payroll employment jumped by 2.87 lakh for the month, far above estimates.”On Friday the US Labor department said nonfarm payroll employment surged up by 2,87,000 jobs in June, which was much higher than economists expectations of 1,80,000 jobs,” brokerage Angel Broking said in a note on Monday. The data also had a positive impact on European markets, the firm said. The L&T Infotech IPO opens on Monday and ends on Wednesday. The company’s parent is offloading 1.75 crore shares enabling the listing of its subsidiary. L&T Infotech has fixed the price band as Rs. 705 to Rs. 710 per share. Story republished at 4.15 p.m. with additional details.last_img read more

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How a Green Thumb Is Helping This Entrepreneur Earn Greenbacks

first_img Not long after planting her first vegetable garden, Kristee Rosendahl realized she was spending most of her time indoors researching gardening topics, not actually digging in the dirt. “I had a stack of gardening books a mile high, but it wasn’t helping me figure out what was best for my garden,” she recalls. Her need for a hyperlocal resource led Rosendahl, a user-experience designer at Apple, to develop Smart Gardener, an online tool for planning and managing one’s vegetable patch. Users enter their ZIP code, garden size and household size, and the program aggregates historical weather statistics from a national database to make recommendations for the best vegetables for the climate and when to plant. It also provides a week-to-week guide for maintaining one’s garden through the growing season. For example, gardeners who want to plant tomatoes will receive recommendations about which varieties will produce the best results in their area; data can be narrowed further, limiting suggestions to, say, heirloom varieties or those that perform well in containers or partial shade.After testing the program in her garden in Sonoma County, Calif., Rosendahl recognized its potential as a business. “There was so much buzz about sustainability and local food systems, and technology was getting much more sophisticated,” she explains. She decided to release Smart Gardener as a free service. Her hope? To build a robust audience as proof of concept, then figure out how to monetize. Since she launched in 2012, more than 250,000 people have created accounts at smartgardener.com, making it the leading U.S. gardening website. Armed with that user base, Rosendahl has introduced small add-ons and apps, ranging in price from $0.99 to $4.99, that include a guide to growing berries and a harvest calculator. The site has also partnered with seed companies and retailers, including Southern Exposure Seed Exchange and Peaceful Valley Farm & Garden Supply, to generate revenue from affiliate e-commerce sales. Although she declined to disclose revenue, Rosendahl estimates that 25 percent of users purchase add-ons or products from Smart Gardener’s partners.Smart Garden PlanImage credit: www.smartgardener.comLast year Rosendahl created a B2B product, Smart Backyard, designed to help landscapers use the technology to help with garden planning and maintenance and improve customer communication. For example, after a landscaper has completed a list of recommended chores, an auto-generated newsletter is emailed to clients. With demand for Smart Gardener and Smart Backyard continuing to grow, Rosendahl believes she can expand her empire beyond the garden in the coming years. Among her plans are complementary services such as Smart Chickens, Smart Beekeeping and Smart Orchardist. “We want to be part of the whole smart-home movement,” she says. “Smart Gardener is the first step.” 3 min read Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals March 9, 2015 This story appears in the March 2015 issue of Entrepreneur. Subscribe » Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Register Now »last_img read more

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