New York Publishes SingleSponsored Issue

first_imgThis week’s issue of New York includes a note to readers on the table of contents page explaining that HSBC’s advertisements had no impact on editorial content. The note reads, in part: “Because this is an unusual event, we thought it worth reminding you that the ads and editorial matter in New York are always completely independent of one another, this issue included.” While most consumer magazines have been hit hard by the economy in 2008, New York magazine has been essentially flat through the first three quarters, with ad pages dipping 1.7 percent.The New Yorker, by contrast, has seen its ad pages plummet 22.3 percent over the same period. Joining a small but growing list of publishers to turn over their magazines to a single sponsor, New York magazine this week sold 24 front-of-book advertising pages to HSBC, the European bank—making it the magazine’s largest single-issue advertiser ever.“New York magazine and nymag.com are vehicles for marketers who want to make a strong and immediate impact with an influential audience,” said New York Media publisher Larry Burstein.HSBC’s campaign is part of a series of 17 ads—some spreads, others full page—which touts the campaign message “different values make the world a richer place.” The statement appears on covers two and four of the magazine and appears as pop-up as an interstitial on New York’s Web site.New York isn’t the first to sell so many pages to one advertiser. Target famously sponsored an entire issue of the New Yorker in 2005. In August, ABC Television sponsored an entire issue of TV Guide.last_img read more

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2020 Lincoln Aviator offers slightly better fuel economy than Cadillac XT6

first_img SUVs Luxury cars Future Cars Enlarge ImageTalk about getting off to a good start. Andrew Krok/Roadshow When a car is more efficient, less expensive and more powerful than its also-new competition, that sounds like a pretty good start. Lincoln should have plenty to celebrate this week, then, now that fuel economy numbers are out for the base-trim 2020 Aviator.According to newly published EPA figures, the 2020 Lincoln Aviator in base, rear-wheel drive trim is rated at 18 miles per gallon city, 26 mpg highway and 21 combined. It’s still more expensive than your average vehicle, which is why the EPA estimates that Aviator owners will spend $2,250 more in fuel costs over five years when compared to the average new car.That’s not bad, considering its engine is a 3.0-liter, twin-turbocharged V6 that puts out 400 horsepower and 400 pound-feet of torque. Its starting price is $52,195, which includes destination, and adding AWD will tack another $2,500 on to the price, likely lowering fuel economy a bit in the process.Let’s compare that to the Aviator’s also-new competitor, the 2020 Cadillac XT6. It’s rated just a smidge lower than the Aviator at 18 mpg city, 25 highway and 20 combined. Yet, it’s a more expensive proposition at $53,690 including destination. Front-wheel drive is standard, as opposed to the Aviator’s standard RWD. Most surprising, though, is the huge output delta between these two — the XT6’s naturally-aspirated 3.6-liter V6 only musters 310 hp and 271 lb-ft. Yikes. The XT6 is also down a cog in its automatic transmission, packing 9 compared to the Aviator’s 10.The 2020 Cadillac XT6 goes on sale this summer, around the same time the Aviator does. It’ll be interesting to see how both perform, not only against each other, but against the greater midsize luxury SUV segment. 1:26 Lincoln Cadillac More From Roadshow Review • 2019 Lincoln Navigator: Bigger and better More about 2019 Lincoln Navigator 2020 Lincoln Aviator takes off at LA Auto Show 58 Photos 2020 Lincoln Aviator plug-in hybrid first drive: This changes everything Tags 2020 Lincoln Aviator first drive: Stylish SUV takes flight with smart tech Share your voice 1 2020 Cadillac XT6 first drive: Sometimes ‘more’ is more Comment The sky’s the limit in the 2020 Lincoln Aviator Now playing: Watch this: Lincoln Cadillaclast_img read more

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AirAsia India Offers Oneway Ticket for ₹699

first_imgBudget carrier AirAsia’s Indian arm on Sunday launched a week-long sale offer for its entire network with one-way tickets at prices as low as ₹699, including taxes.The offer comes as part of the Malaysia-based parent company’s ‘Big Sale’ with three million promotional seats on its network from Kuala Lumpur, with the starting fare of ₹2,599 for international flights operated by AirAsia Berhad and Thai AirAsia, the airline said in a statement.AirAsia’s offer of ₹2,599 would be available on flights from Chennai, Kochi, Kolkata, Bengaluru, Tiruchirappalli and Hyderabad to Kuala Lumpur operated by AirAsia Berhad and Chennai to Bangkok flown by Thai AirAsia, the release added.AirAsia India is offering an all inclusive one-way fare starting from ₹699 for flights from Bengaluru to Chennai, Kochi, Goa, Jaipur and Chandigarh and vice versa.Tickets can be booked on Airasia’s website from Sunday night till Nov 16, for travel period from June 10 next year to Jan 17, 2016, the company said.”The ‘Big Sale’ offer would allow our guests to plan their travel early with extremely low fares,” said AirAsia India chief executive Mittu Chandilya.last_img read more

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Game of Thrones season 8 episode 4 leaked on torrent websites

first_imgGame of Thrones season 8 episode 4Game of Thrones (@gameofthrones/Instagram)Game of Thrones season 8 episode 4 “The Last of the Starks” is leaked on multiple torrent websites hours before its official release on HBO and other streaming sites like Hotstar and Sky Atlantic. As of now, HD-720p is currently available for illegal streaming on several online websites.When it comes to piracy and illegal download, it won’t be wrong to say that Game of Thrones is the king. Millions of fans choose to download the episodes from torrent website. Apart from downloading the episodes, illegal sharing of content is also very common these days. The torrent download and illegal streaming affect the studio in the long run and as many states that this is not a healthy practice.Game of Thrones season 8 episodes were made available online by hackers just after the release of the episodes. Episode 2 “Knight of the Seven Kingdoms” was apparently leaked online before the streaming of it on HBO by Amazon Germany. The mistake was soon rectified but fans were quick to grab screenshots of the episode and they spoiled the content by posting them on social media websites.At the same time, there are hundreds of subreddits available where fans are currently discussing and sharing the illegal Game of Thrones season 8 episode 4 as the recent episode is being leaked in Thailand. It won’t be long when 1080p versions of Game of Thrones’ latest episode will be made available for illegal downloading.Game of Thrones season 8 episode 4 featured the aftermath of Game of Thrones season 8 episode 3 “The Long Night.” As revealed from the released promo, Jon Snow and others first burnt the body of every dead being in order to protect the living. We all know that Night King is dead and his origin story will be discussed in Game of Thrones spinoff. That being said, there are several theories that suggest that Night King will return before HBO’s epic fantasy series will wrap this May.That being said, Game of Thrones season 8 episode 4 “The Last of the Starks” is also important for one other thing — this would be the first time when Daenerys Targaryen and Jon Snow will talk about Jon’s real parentage. If Daenerys agrees to Bran Stark and Samwell Tarly’s statements then she will be accompanying Jon in his battle against Cersei Lannister else she will end all of her connection with her romantic partner and will march alone to defeat Euron Greyjoy’s army.last_img read more

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Shapoorji Pallonji to sell assets to clear off Rs 4000 Cr debt

first_imgIBTimes VideoRelated VideosMore videos Play VideoPauseMute0:01/1:41Loaded: 0%0:01Progress: 0%Stream TypeLIVE-1:40?Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedSubtitlessubtitles settings, opens subtitles settings dialogsubtitles off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window. COPY LINKAD Loading … Close The Shapoorji Pallonji Group is planning to sell its solar and road assets by March 2020 to reduce its debt by approximately Rs 4,000 crore. The company told Bloomberg that they are in talks with prospective investors to execute their plans of selling their assets as well as bringing in investors for their port business.The 154-year old group witnessed a massive downgrade of its flagship firm Shapoorji Pallonji & Co. due to the slowdown in the core sector. Responding to the slowdown, the company is planning the sale to improve its balance sheet and credit ratings amid the slowdown in the non-banking financial sector (NBFCs). Real estateAccording to MoneyControl, the Pallonji Group might face hardship in getting a desirable deal in return for their assets during the economic downturn. “There are many sweet deals, giving investors plenty to choose from. The group may have to sell at a discount,” Mathew Antony, managing partner at Aditya Consultancy, told Bloomberg.The real estate vertical has been sustaining prolonged lender pressure while telecommunication majors like Reliance Group and Essel Group have been facing financial challenges. Economy Slowdown (Representational Image)   ReutersWith bad loans and non-performing assets of major companies piling up due to the liquidity crisis and the slowdown in the sales, the banks have thin-lined their credits to certain sectors.However, Shapoorji Pallonji filed a total revenue of about Rs 50,000 crore in the financial year 2018-19. The company employs more than 60,000 people. The real estate giant, despite the slowing real estate sector, has been performing better than most of its peers.center_img Demonetisation destroyed smaller medium industry: P Chidambaramlast_img read more

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