UNICEF UK can today announce that Soccer Aid 2014, broadcast on ITV, has raised a final total of £6,525,072 for its vital work to save children’s lives around the world.Thanks to the generous response from ITV viewers, and the UK Government matching all public donations pound for pound, this figure has smashed all previous records set by the biennial event.Soccer Aid 2014 took place at a packed out Old Trafford on 8th June 2014 and was broadcast live on ITV. The match saw celebrities and football legends team up for a fifth time to play an enthralling game of football whilst raising crucial money for Unicef, the world’s leading children’s organisation.A crowd of nearly 70,000 turned out to see Robbie Williams lead the England team with Welsh movie star Michael Sheen returning to captain The Rest of the World. Star players including John Bishop, Dominic Cooper, Marvin Humes, James McAvoy, Olly Murs, Jeremey Renner, Adam Richman and Jack Whitehall took part in the electrifying match which saw the Rest Of The World defeat England 4-2.Throughout the match short films were broadcast presented by Unicef Ambassadors David Beckham and Cat Deeley and Unicef supporters Dame Judi Dench, Lewis Hamilton, Keeley Hawes and Rosie Huntington-Whiteley showing how Unicef helps protect children around the world from the dangers they face.Robbie Williams, Unicef UK Ambassador and co-founder of Soccer Aid said: “Soccer Aid was just a dream a few years ago and look at it now. Being able to walk out in front of a packed Old Trafford – with some of the world’s best footballers – whilst at the same time raising money for Unicef to help keep children safe is absolutely incredible. Thank you so so much to everyone who donated on the night or bought a ticket to the match – we couldn’t have done it without you.”Michael Sheen, Unicef UK Ambassador and Rest of the World captain added: “I can’t deny that it was a real privilege to captain the Rest Of The World to victory in such a hotly contested match, but arguably the best bit of all is knowing the difference that this game of football makes. Thanks to the public’s generous donations and the pound for pound UK Government Aid Match, this year’s Soccer Aid raised more money than ever for Unicef’s vital work to protect children around the world from the danger. On behalf of Unicef, I would like to say a huge thank you to everyone who donated.”All the money raised through Soccer Aid will go to save and change children’s lives. Examples of how money will be spent include providing children with vaccines to protect them against killer diseases; with clean, safe water to drink; and with emergency supplies such as life-saving emergency food.Soccer Aid was produced by Initial, an Endemol Company for ITV and was broadcast live on Sunday 8th June on ITV. Tesco were the fundraising sponsor for Soccer Aid 2014.The five Soccer Aid events in 2006, 2008, 2010, 2012 and 2014 have together raised over £18 million for Unicef’s work for children.Source:UNICEF UK
Some publishers like separation between print and digital brands, allowing the Web site to be just close enough to exploit print’s brand stature while simultaneously developing unique and exclusive content, often catering to a very different audience. Yet for Field & Stream, which has just undergone a redesign and is under new editorial leadership with the appointment of Anthony Licata into the top editor spot, the magazine is moving purposefully toward a closer relationship with its Web-based alter ego.The ties between the two products, however, don’t simply rely on a half-page, “What’s Online” department in the magazine, or story callouts driving the reader online “for more on this topic.” A new front-of-book print department called Campfire is constructed largely from reader-generated content, spanning letters, stories, interview excerpts, reader tips, and blog excerpts that inherently drives the reader back online—either for more about a topic or to continue a debate. And the magazine benefits, too. Debates, discussion, or images, for example, that originate online, can be continued in print. “When I say we’re tying them together, we’re using our readers on our Web site to come up with stories and story ideas, which will end up in the magazine. It’s a little subtler than just pushing people back and forth.”
Kolkata: Thousands of people from neighbouring states are getting benefits of various health schemes initiated by the Bengal government.Chief Minister Mamata Banerjee’s dream projects of providing free-of-cost health services in all state-run hospitals and medical colleges, have already become a great success with a large number of people availing free treatment at the hospitals. Now, it has been found that many patients from neighbouring states and countries are also benefitting from the health schemes.The success of the project has gone to the extent where a large number of people are coming to the city to undergo critical surgeries at various hospitals, thereby availing the benefits of the health schemes started by the Mamata Banerjee government. According to a senior Health department official, people from outside the state are reaping the benefits of the projects and many of these patients are undergoing critical surgeries at various state-run medical colleges in the city, free-of-cost.A sizeable number of patients are from Bangladesh. In most of the cases, the state Health department is clueless about the whereabouts of these patients coming from outside, as they show themselves to be local residents. After the disease is cured, the patients go back to their respective native places. This in turn is creating a pressure on the state government.”We cannot stop a patient from outside from being treated at a government hospital free-of-cost, only because he/she is not a resident of the state. Thus, many outside patients are found to be getting the benefits of various health schemes of the state,” a senior official of the Health department said.It has been found that in many cases, the patients mention the address of their local relatives, where they stay during their visit to the state. Most of these outside patients are from Jharkhand and Bihar, among other states. A large number of people from Bangladesh and Nepal also visit the hospitals.