BHF’s Love Installations are art for heart’s sake

Home   /   BHF’s Love Installations are art for heart’s sake

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis5 BHF’s Love Installations are art for heart’s sake The installations were created after research revealed that 86% of Londoners surveyed said that they preferred romantic gestures rather than expensive gifts. A quarter of them said that a love letter or poem was the perfect way to their heart.Polly Shute, Fundraising Project Director, The British Heart Foundation explained: “It appears there is a real appetite for genuine and meaningful gestures of love this Valentine’s Day and Love Installations successfully taps into this while helping us to continue our life-saving work.” Chris Norman, Strategy Director at The Good Agency added: “We believe the best way to engage new audiences is through something interactive that allows them to express themselves in an emotional way. Where texts, emails and tweets are intangible and disposable we wanted to create something that references a time when love had an element of permanency”.The BHF is encouraging supporters to share their experiences at the Love Installations on Twitter with the hashtag #BHFLove.www.bhf.org.uk/nationalheartmonth Howard Lake | 4 February 2013 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  106 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis5 The British Heart Foundation (BHF) has unveiled two large heart-themed art installations in London’s Covent Garden and Camden Lock with a combined education and fundraising aim.Working with The Good Agency, BHF’s ‘Love Installations’ mark National Heart Month. They consist of giant L.O.V.E and Heart sculptures made of galvanised steel, both over 2 metres high. The charity is encouraging people to make public declarations of love at the art works from 1 to 17 February. In return for a suggested minimum donation of £3, they can write a message on a heart-shaped fob and then attach it with a red lock to one of the sculptures. Advertisementlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Recent Comments

Archives

Categories

Meta

Tags