Sense hires Catalyst for donor development

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first_imgSense hires Catalyst for donor development National deafblind charity Sense has appointed charity communications agency Catalyst to work alongside its Direct Marketing team.The Oxford-based company will take over Sense’s donor development account, previously held by Bluefrog. Headed by Managing Director Marc Middleton-Heath, Catalyst’s main task will be to build Sense’s income through increased donor loyalty. The company is likely to handle at least eight key donor appeals and communications over the coming year.Marc Middleton-Heath says: “Much of Sense’s work has been successful and we want to help them turn a good programme into a great programme.” Advertisement Tagged with: Consulting & Agencies Individual giving AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  27 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Michael Newsome, Head of Direct Marketing at Sense, said: “Catalyst were appointed amidst extremely stiff competition, primarily for their ability to challenge the team – they offered strategic insights into parts of the programme that we had previously been told couldn’t be bettered. Their fresh and exciting approach also took into account the need for a charity to control costs very tightly.”Sense will also be working with Cascaid on cold direct mail creative testing, and with Response One, who are providing consultancy and list-buying support on direct mail. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 3 April 2004 | Newslast_img

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