New brand of tourism identity of Zadar County presented

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first_imgToday, in the Rector’s Palace in Zadar, the Zadar County Tourist Board presented the new brand-identity of Zadar County tourism. Strategy  branding of the tourist destination of Zadar County, which was launched by the Zadar County Tourist Board in 2017, the aim was to determine the market or target audience and create a strong and credible brand agreed and harmonized among residents, tourism industry and the system of tourist boards and local self-government. The Strategy also wanted to define the recognizability of the brand that will distinguish Zadar County from the mass of the same or similar destinations, which will create loyalty of guests, connect with visitors creating an experience, a brand that will be remembered and returned, say the Zadar County Tourist Board.Mihaela Kadija, director of the Zadar County Tourist Board, pointed out that the solution was reached through a long process of surveys, interviews and talks, as well as workshops and excellent cooperation with representatives of tourist boards and the tourism industry, opinion leaders and other key subjects of the county. She pointed out the adaptability of the solution that can be applied to many tourist products of Zadar County, and certainly our local tourist boards will be able to apply it perfectly for their needs. “The product is a modern and attractive material that puts us alongside big destinations and rises above the competition. “ Kadija pointed out.In the next marketing period, TZŽ expects cooperation and application throughout the tourism sector, whose representatives at the Panel “Connection / interdependence of the real and public sector in destination branding” confirmed this as a guarantee of brand success. “Together, we need to impose ourselves as a destination as a tourist destination that offers numerous activities, and work seriously on the availability of information about this, the existing offer. “Kadija concluded.HD Consulting is responsible for the development of the Strategy, while the BBDO agency developed the visual and verbal standards of communication and was in charge of photo and video production.last_img

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