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IRFU say snack advertising is in bad taste

first_imgEmail Blatant attempt by food distributors to capitalise on popularity of rugby The Irish Rugby Football Union has made contact, through its solicitors, with Largo Foods, the distributors of Hunky Dorys, and requested that they immediately withdraw the current advertising campaign, the strap line for which claims Hunky Dorys to be ‘Proud Sponsors of Irish Rugby’. Padraig Power, Commercial and Marketing Director, IRFU, stated: “This advertising campaign is in very bad taste and one which the IRFU would not want to be associated with in any way”.Sign up for the weekly Limerick Post newsletter Sign Up “Firstly, its blatant exploitation of women is tasteless and base, and quite simply unacceptable. Irish Rugby has a strong family focus and would not tolerate any connection with such an approach”. The campaign imagery launched by Hunk Dory’s urges “fans to get behind their team”, to “join in and get dirty” and uses phrases such as “Scrum – ptious” and “get to know the girls” in the locker room.  Mr Power added; “Secondly, the claim that the product is a ‘Proud Sponsor of Irish Rugby’ implies that the company is a significant sponsor of the game in this country, though the IRFU. This is absolutely untrue and a cynical ploy in an attempt to capitalise on the games popularity. By doing so it has the potential to undermine the legitimate claims of the many genuine sponsors and supporters of Irish Rugby whose investment has been a key element in the success of rugby at grass roots level throughout the country, and of our Provincial and National Teams”.“In addition to pursuing the immediate withdrawal of the campaign through legal means we are also writing to the Advertising Standards Authority of Ireland bringing to their attention the misleading claims”.“We would hope that the management of Largo Foods would withdraw the campaign immediately”. Advertisement Linkedin Previous articleMother and son arrested in drugs haulNext articleBomb scare at McDonalds Limerick admin NewsLocal NewsIRFU say snack advertising is in bad tasteBy admin – April 27, 2010 492 center_img Print WhatsApp Twitter Facebooklast_img read more

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Jesus gets hot tub

first_imgJesus College JCR is hiring a hot tub for its final year students. The motion, passed unanimously on Sunday, was proposed by finalist Fraser-Jay Myers and supported by welfare officer Eva Sprecher. “This JCR notes that 9th Week Trinity term is always hot,” it read, “and that JCR members (especially finalists) have worked extremely hard this year and deserve a reward.”The motion resolved, “To mandate the JCR Committee to hire a hot tub for Barts (although sadly not a hot tub time machine) during 9th Week Trinity term, costing up to £400.”Finalists are bubbling with excitement. Sarah Coombes, a history and politics third-year at Jesus, said, “This is the second year the hot tub initiative has been run, and it’s turning into a great Jesus tradition. Everyone knows finals are stressful and hot tubs are relaxing. This is a way of the JCR saying ‘well done for getting through it’. There are few better ways of waving Oxford goodbye than from a hot tub at your accommodation.”She added, “Please can we have one every year?”Amused students in lower years were bathed in high expectations. Second year economist Eddie Shore said, “Frankly I’m disgusted by the pedestrian nature of the hot tub in question. We were promised time travel, and the JCR has failed yet again to deliver the thrills that our college so desperately needs.”The tub is scheduled to arrive in 8th Week.last_img read more

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Park Cakes reveals loss despite record sales

first_imgPark Cakes has suffered a pre-tax loss of £3.6m, despite hitting a record turnover of £121.2m, as revealed in its latest financial results.The bakery manufacturing firm, which produces cakes for the retail sector, has filed its directors’ report and financial statements with Companies House for the 53-week period to 31 March 2012.It revealed an operating loss of £700,000, in comparison to 2011 in which Park Cakes reported a profit of £1.2m. This included exceptional costs of £500,000 and an amortisation credit of £1.7m on negative goodwill.The directors’ report said: “The UK cake market grew by 3% last year. Company turnover outperformed the market growing to another record high of £121.2m, up 11% versus the previous year. This was again driven by all year round increases in core categories, particularly in hot eating desserts.”The company attributed its significant sales growth to new product development, meeting customers’ target margins and reacting quickly to additional demand created by successful promotional activity.Looking at the trading environment, Park Cakes’ directors said the strength of its supermarket and food retailer customers, combined with competitive pressure in the industry, represent continuing risks which could result in lost sales to key competitors.It added that sales with supermarkets and consumer demand are inherently uncertain and a fall in demand may result in the company requiring additional funding.last_img read more

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Embracing motion and stillness

first_imgRunning, boarding, biking, shuffling (with ice underfoot) … always on the go until something slows us down. It could be the beauty of freshly fallen snow, a meditation class, or a pause in a rigorous workout. Oft forgotten unless it is purposely part of our daily routine. In yoga, we learn the practice of holding the breath. Kumbhaka is encouraged because it is believed to strengthen the diaphragm, restore energy, and cleanse the respiratory system. As assignments pile up and deadlines loom, let’s not forget to slow down, pause for the stillness, and experience Kumbhaka moments.last_img

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Have you woven together your credit union’s marketing efforts, brand, and culture?

first_imgEver been the victim of a “bait and switch”? See an ad for something at a great price, almost too good to be true. You go to the store, or website…and they’re out of stock. But there are other items available, substitutes, usually. And they’re almost always different enough or more expensive enough that you don’t buy.You took the bait, they switched the goods, and you’re left feeling misled and mistreated. That can’t help that company’s reputation, can it?

 That’s what happens when organizations don’t think about their own culture and align it with their marketing efforts. And it’s a common fail.

 Most organizations think: here’s a product, here’s a service. How can we sell it? What’s the key message? What’s cool now? What will catch folks’ eye? How can we appeal to our target demographic? The effort to create marketing and advertising is built around the product, and the medium we’re using, and the folks we’re trying to reach. Makes sense, right? But all too often, the product/member/media discussion leads to one type of message…which the culture of the credit union or company can’t support.Consider a radio spot with young adults talking about where they bank. One of them says his credit union is great. Nice people, friendly, fast. And the ad works. A young person comes into a branch… and the switch is complete. There are tellers…but there’s a line. There are forms to fill out. It’s right before lunch… and that teller isn’t thinking “friendly”…she’s thinking, “hungry.” That potential customer….maybe now, not so much.

The ad worked – but it hadn’t considered the culture. In this case, the culture couldn’t support the outreach. The actual experience didn’t match the advertised experience. Bait and switch.When effective organizations think about marketing, they think not just product, media, target. They think culture. They ask themselves: who are we, how do we behave, and can we support the advertised experience through our people, processes and behaviors.

 And keep in mind: culture is not what you say. It’s what you DO. Culture is the sum total of all the behaviors in your credit union. Align them with your marketing, and potential members will become actual members.Too many people say (when referring to their logo), “But, that is our brand.” Your organization’s brand is not a color or image. Your brand is the emotion that people feel when thinking about your organization or seeing your logo. Much like culture is not what you say, a brand is not what you do…but rather, how you make people FEEL. 

Have you strategically woven together your marketing efforts, brand, and culture? It’s still early enough in the year to revisit strategic goals. Make sure your marketing efforts and brand truthfully tell your members who you are, what you do, and leave them feeling something positive. Tell your story honestly and avoid the old “bait and switch.”If you need help aligning your marketing efforts with your brand and culture, consider working with the forward-thinking team at Chatter Yak. 34SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Deb Schaffer Director of Business Development and host of Social Media Chats ™ for Chatter Yak with a passion for financial institutions and more than 17 years experience in the financial services industry. … Web: www.chatteryak.com Detailslast_img read more

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