Email Blatant attempt by food distributors to capitalise on popularity of rugby The Irish Rugby Football Union has made contact, through its solicitors, with Largo Foods, the distributors of Hunky Dorys, and requested that they immediately withdraw the current advertising campaign, the strap line for which claims Hunky Dorys to be ‘Proud Sponsors of Irish Rugby’. Padraig Power, Commercial and Marketing Director, IRFU, stated: “This advertising campaign is in very bad taste and one which the IRFU would not want to be associated with in any way”.Sign up for the weekly Limerick Post newsletter Sign Up “Firstly, its blatant exploitation of women is tasteless and base, and quite simply unacceptable. Irish Rugby has a strong family focus and would not tolerate any connection with such an approach”. The campaign imagery launched by Hunk Dory’s urges “fans to get behind their team”, to “join in and get dirty” and uses phrases such as “Scrum – ptious” and “get to know the girls” in the locker room. Mr Power added; “Secondly, the claim that the product is a ‘Proud Sponsor of Irish Rugby’ implies that the company is a significant sponsor of the game in this country, though the IRFU. This is absolutely untrue and a cynical ploy in an attempt to capitalise on the games popularity. By doing so it has the potential to undermine the legitimate claims of the many genuine sponsors and supporters of Irish Rugby whose investment has been a key element in the success of rugby at grass roots level throughout the country, and of our Provincial and National Teams”.“In addition to pursuing the immediate withdrawal of the campaign through legal means we are also writing to the Advertising Standards Authority of Ireland bringing to their attention the misleading claims”.“We would hope that the management of Largo Foods would withdraw the campaign immediately”. Advertisement Linkedin Previous articleMother and son arrested in drugs haulNext articleBomb scare at McDonalds Limerick admin NewsLocal NewsIRFU say snack advertising is in bad tasteBy admin – April 27, 2010 492 Print WhatsApp Twitter Facebook
In a victory for credit unions facing litigation over unclear website requirements under the Americans with Disabilities Act (ADA), a federal district court in Virginia Friday found that the plaintiff to such a lawsuit did not have standing to sue the credit union because he was not eligible for membership and would not likely use the credit union’s services.In addition, the court indicated that a website is not a place of public accommodation, thus certain ADA protections were not triggered. In this case, NAFCU filed an amicus brief supporting the credit union.“NAFCU is thrilled that the court agreed that there was no reason to sue our member here,” said NAFCU President and CEO Dan Berger. “We will continue to stand with our members in this fight.”Credit unions, banks and other entities have faced a rash of lawsuits in the past year related to website accessibility. NAFCU and its members strongly support the protections of the ADA and efforts to ensure individuals with disabilities are not discriminated against and have equal access to financial services. However, this is best achieved through clear guidance and standards for website compliance, not through meritless and costly lawsuits. continue reading » 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletters To access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.