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EOC calls for part-time rights for parents

first_imgThe Equal Opportunities Commission is claiming that two sex discriminationcases last week demonstrate the need for the Work and Parents Taskforce to helpparents work flexibly. A former receptionist at Lex Retail Group settled her case for sexdiscrimination and unfair dismissal for £8,000 after it refused to allow her towork part-time following maternity leave. Also a secretary at accountancy firm Hacker Young settled her claim for£5,000. While on maternity leave her part-time post was filled on a full-timebasis and she claimed she wasn’t offered a suitable alternative. Julie Mellor, chair of the EOC, said, “If parents had a right to havetheir request to work part- time considered seriously then an employer whoturned down such a request would have to be absolutely sure they had a realjustification for doing so. “The Work and Parents Taskforce needs to find ways of ensuring parentsdo benefit from more flexibility at work.” EOC calls for part-time rights for parentsOn 31 Jul 2001 in Personnel Today Comments are closed. Previous Article Next Article Related posts:No related photos.last_img read more

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CoreLogic finds buyer in $6B deal

first_imgMessage* The sale price, which amounts to $80 a share, is a 51 percent premium on CoreLogic’s stock price in June. That’s when activist investors Senator Investment Group LP and Cannae Holdings offered $65 a share.CoreLogic competes with Zillow, Redfin and to provide residential real estate data. It’s an area where CoStar is quickly making its mark after cementing its position as the dominant commercial real estate data firm. CoStar has spent billions to acquire residential firms in the past two years. In November, it shelled out $250 million to buy Homesnap, a national search portal. [WSJ] — E.B. SolomontContact E.B. Solomont Share via Shortlink Full Name* Email Address*center_img TagscorelogicCoStarlistings dataMLS From left: CoreLogic CEO Frank Martell, Stone Point Capital CEO Charles Davis and Insight Partners’ Deven Parekh (Getty; Stone Point; Insight; iStock)The competition to buy CoreLogic is over.Private equity firms Stone Point Capital and Insight Partners agreed to buy the real estate data firm for $6 billion, the companies said Thursday. The firms beat out CoStar and Warburg Pincus, which were also in the running.The end was something of a plot twist in the monthslong sale process, given CoStar and Warburg made a higher, all-stock bid, the Wall Street Journal reported.Read moreCoStar’s bid for CoreLogic DOJ probes CoreLogic over antitrust concerns TX agents accuse CoreLogic of selling data Share on FacebookShare on TwitterShare on LinkedinShare via Email Share via Shortlinklast_img read more

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Ocean City Looks to Close the Gap in North End Dunes

first_imgNegotiations continue for the city to acquire an easement in front of the North End Beach Grill to complete the dune barrier in the area. By Donald WittkowskiThe barrier of protective dunes that runs along Beach Road in Ocean City’s north end has no gaps in it – except for a curious opening in front of a tiny, shack-like restaurant located just steps from the ocean.While these unobstructed views of the water may be pleasing to customers at the North End Beach Grill, a legal fight over the beachfront property may result in the gap finally being filled in.The city is looking to acquire an easement in front of the restaurant through eminent domain, which would give it the ability to complete the dunes in this part of town from “tip to tip,” city spokesman Doug Bergen said.“The gap in the dunes would be closed only in the event of successful acquisition of the easement rights,” Bergen said in a statement Tuesday.Citing ongoing negotiations in the litigation, Bergen declined to comment about certain aspects of the court battle, including how much the city might be willing to pay for the easement. The grill owners could not be reached for comment.The nearly uninterrupted line of dunes helps to protect the oceanview homes lining Beach Road in the northern end of town. Amid the cluster of luxury houses stands the North End Beach Grill, a low-slung white building perched amazingly close to the ocean.Bergen said the grill’s owners didn’t want to have dunes built in front of the building, which explains the gap in the dune system there.Without any dunes in the way, the view in front of the North End Beach Grill offers a sweeping look at the ocean.Although Bergen gave no indication that the city wants to acquire the restaurant itself, it is looking to use eminent domain to obtain the property easement for the dune project. Eminent domain gives government the power to seize private property for a public purpose.Coincidentally, at the same time the city is in negotiations for the dune easement, the U.S. Army Corps of Engineers is preparing to begin an $11.5 million project this month to rebuild the storm-battered beaches in the northern end of the island.The project calls for adding 930,000 cubic yards of sand between Seaspray Road and 12th Street, an area that includes Beach Road. New sand will also help to restore the dunes near Fifth and 10th streets, Mayor Jay Gillian said in a summary of the project posted on the city’s website.The work is expected to take about 50 days to complete, or by January 2018 at the latest, according to the construction timetable. A dredge anchored offshore will pump sand through a pipeline from the Great Egg Harbor Inlet onto the beach at Morningside Road.Crews will first work north of the Morningside Road location to replenish the beaches. Then they will proceed south. A work area of approximately 1,000 feet will be closed to beachgoers as the project moves along, the city said.Bergen, however, stressed that the beach replenishment project will not be affected by the negotiations with the North End Beach Grill.“The beach project continues uninterrupted,” he said.The city’s 50-year agreement with the U.S. Army Corps of Engineers for beach replenishment in the north end never included dune construction or maintenance. Separately, that is the city’s responsibility, Bergen said.The North End Beach Grill is located amid a cluster of upscale oceanview homes lining Beach Road.last_img read more

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British Sugar

first_imgBritish Sugar has launched TopWrap icing sugar, part of the Celebration range, designed for use on products such as iced buns, which are often wrapped in film before sale.”The icing sets harder than usual, doesn’t stick to the film and it doesn’t come off the bun,” said British Sugar’s commercial development manager, Danny Johnson.last_img

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Michiana Renaissance Festival postponed until August 2021

first_img WhatsApp Pinterest Twitter Google+ Twitter IndianaLocalNews Facebook Michiana Renaissance Festival postponed until August 2021 WhatsAppcenter_img Pinterest (Photo Supplied/ The Michiana Renaissance Festival has been postponed until August 2021.The postponement is due to the ongoing health concerns.“There are too many hurdles to overcome to have the event this year and have everyone safe,” said Elizabeth Markell, President of Entertaining History. “We want our 10-year celebration to be epic – and with our wonderful volunteers, performers and guests facing such hardships this year it is just not feasible.”The festival is now set for August 28-29, 2021 from 10 a.m. to 6 p.m. each day (rain or shine).Tickets are $12 for adults ages 13 and up, $10 for seniors and $7 for children ages 6-12. Children ages 5 and under and United States military members (with ID) are free.Visit for more information. Google+ By Brooklyne Beatty – August 12, 2020 0 288 TAGSAugust 2021coronavirusCOVID-19IndianaMichiana Renaissance FestivalpandemicpostponedSouth Bend Facebook Previous articleLatest restoration times from Indiana Michigan PowerNext articleRhoades in self-isolation after exposure to COVID-19 Brooklyne Beattylast_img read more

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Durham University Puts New SmartNIC to the Test

first_imgNVIDIA BlueField-2 in use at Durham UniversityAs a group, HPC practitioners are on the cutting edge of innovation, and are always willing to push the boundaries of performance to get to the next big breakthrough. For example, Dell Technologies customer Durham University is a leading research institution in the fields of astrophysics and particle physics. The University is using BlueField-2 DPUs to enable direct access to remote memory and improve the performance of massively parallel codes, which they believe may pave the way for future exascale systems.The Durham University team has been using the half-height, half-width NVIDIA BlueField-2 SmartNIC cards in their “Durham Intelligent NIC Environment” (DINE), a 16-node supercomputer powered by Dell EMC PowerEdge C6525 servers. Each card is then connected with a 25G Ethernet cable, and configured to operate in a “host-separated” mode, providing direct access to the Arm cores on the DPU. Researchers can then launch HPC MPI codes across the cluster making use of both the AMD® EPYC™ server processors, and the Arm processors on the DPUs.To test the DPU technology, the Durham team decided to compile two versions of their code—one that executes on the server processors, and one that executes on the DPU Arm cores. The team reported that recompiling the code for the Arm cores took seconds, while installing the necessary libraries took longer. However, they believe this will be faster in the future now that they have a recipe for the process. When they run a job across the DINE cluster, they direct MPI jobs to run on the DPUs instead of the CPUs, which allows the CPUs to carry on with their tasks without MPI interruptions.The team believes the technology has the potential to become mainstream. Their faculty, staff, students, collaborators and other fundamental researchers will benefit from working with cutting-edge technologies that help them design algorithms and investigate ideas which will help redefine the future of HPC for facilities around the world.Tobias Wienzieri, Project Principal Investigator (PI) for DINE said, “We have been suffering from a lack of MPI progress and, hence, algorithmic latency for quite a while and invested significant compute effort to decide how to place our tasks on the system. We hope that BlueField will help us to realize these two things way more efficiently. Actually, we started to write software that does this for us on BlueField.”Based on the results at Durham University, the new NVIDIA SmartNICs with BlueFiled-2 DPUs are one step further on the journey to the infrastructure-as-code data center, where users can send a job out and have it run where it’s most optimized for performance and efficiency.Ever increasing data drives the need for advanced computing innovationsAs data analytics, artificial intelligence (AI) and High Performance Computing (HPC) converge and mainstream, they’re driving new innovations designed to feed insatiable demands for compute performance. Accelerators—such as graphics processing units (GPUs) and field programmable gate arrays (FPGAs)—have revolutionized advanced computing over the last few decades, by offloading certain tasks from the CPU to speed workloads by several orders of magnitude compared to CPUs alone.However, once Ethernet reaches 10 GB/s, the network interface card (NIC) starts to become the bottleneck, sapping cycles from the processor to handle increasingly complex system and data center networks. For example, when message passing interface (MPI) traffic is running on the CPU, HPC threads have to wait their turn, wasting compute cycles and slowing workload performance.To counter this performance drain, the industry has been pushing the boundaries of software-defined networking (SDN), making the NIC smarter so that it can take over some of the processing functions that can slow down the CPU.NVIDIA announces the SmartNIC, powered by NVIDIA BlueField-2 DPUAfter acquiring networking powerhouse Mellanox in April of this year, NVIDIA began leading the charge on novel SDN technologies by announcing the NVIDIA® Mellanox® ConnectX-6 Lx SmartNIC. The SmartNIC is powered by the new NVIDIA BlueField technology, a high-performance, software programmable, multi-core system on a chip (SOC) CPU based on the Arm processing architecture.The BlueField-2 Data Processing Unit (DPU) offloads critical network, security, and storage tasks from the CPU to boost performance, networking efficiency and security. With the BlueField-2 DPU enabled SmartNIC, the full infrastructure stack—compute, storage and networking—can be more granularly software-defined and disaggregated to handle larger volumes of data faster and more efficiently.Dive into the detail:Durham University will deepen understanding of the universeDurham’s Universe of StorageDell Technologies solutions for HPClast_img read more

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Football hits 1993’s record

first_img9-0. To those Notre Dame alumni who were here during the 1993 football season, this record feels familiar. On Nov. 13, 1993, a 9-0 Fighting Irish team ranked No. 2 in the country defeated No. 1 ranked Florida State at home, 31-24, in the “Game of the Century,” and the No. 1 sign atop Grace Hall lit up the next day. “I’ll never forget after we won the game when that No. 1 lit up,” 1994 alum Steve Camilleri said. “It wasn’t there for very long, but to have that No. 1 light up when you’re a student at Notre Dame, especially during your senior year – It’s really special.” One week later, Boston College dashed the 10-0 Irish’s hopes for an undefeated season on a game-winning field goal in the final seconds of the game, and the No. 1 light went out. “[At the Boston College game] there was a sense of exhaustion I think all around in the student body, in the fans and in the team, because the Florida State game had been such an effort and such an undertaking for everyone,” 1994 alum and University photographer Matt Cashore said. “I think everyone was just a little flat.” As this year’s 9-0 team travels to Chestnut Hill, Mass., to reprise the “Holy War” on Saturday, Camilleri said he expects a different result. “This Notre Dame team that we’re putting on the field Saturday night in Boston is not going to lose to this Boston College team,” Camilleri said. “It’s just not going to happen.” Despite hopes for a win over Boston College this year, Camilleri said he sees a lot of parallels between his senior football season and this one. “I’ve been in the stands at all the home games this year. I was at the game in Chicago when we played Miami, and I just felt a lot like I did back in 1993,” he said. “There’s just a real excitement and an energy that’s as heightened as it’s ever been since 1993.” While previous Notre Dame teams in the late 1980s and early 1990s had been consistently ranked in the top 10, Cashore said students expected the 1993 season to be a “wait and see year.” Quarterback Rick Mirer had just graduated, and promising freshman quarterback Ron Powlus had broken his collarbone before the season began. But senior quarterback Kevin McDougal shone in the second game of the season with a 27-23 win against Michigan, a game Notre Dame was expected to lose, and Cashore said that changed the momentum of the season. “They didn’t expect much out of Kevin McDougal, and the Michigan game was his chance to show what he could do and the team’s chance to show that they were going to exceed expectations,” Cashore said. Many fans also began this season skeptical of the team’s ability and uncertain over who would be taking the snaps. This time sophomore quarterback Everett Golson stepped up to show he could lead the offense, Camilleri said. “The way the team bounced back last weekend against Pittsburgh, they found a way to win,” he said. “Everett Golson found a way to win.” Confident in Golson’s leadership, many fans started looking forward to a national championship as this year’s undefeated record continues, just as in 1993. “Everyone was going ahead booking plane reservations for whatever the bowl game would be for the national championship … and suddenly snapped awake in the fourth quarter [of the Boston College game],” Cashore said. While the loss to Boston College didn’t completely squash the 1993 team’s chances for a national championship, Florida State ended up winning, despite a loss to the Irish earlier in the season. “We felt like we deserved to be the national champion because we beat the team that became the national champion,” Camilleri said. “We were disappointed, but we weren’t disappointed in our team. We were disappointed in how our team got voted. I think some of us still think we were the national champion that year.” Cashore said most students’ reaction to the national championship snub was to say, “We’ll be back.” “There was a sense that … this is a place that will always be in contention for a national championship,” Cashore said. “We certainly didn’t have the sense of, ‘Well, that was the last chance for 20 years to do that.’ … No one foresaw the bad string of almost 20 years that happened.” While the pressure is on for the 2012 team to reclaim the national championship title that was just out of reach for their 1993 counterparts, Camilleri, executive director of the South Bend Center for the Homeless, said win or lose, the two Notre Dame football teams are united by their players’ unique concern for the community. “I’ve been fortunate to get to know some of the players because they volunteer at the Center for the Homeless. … They are just an incredible group,” Camilleri said. “Much like the team I knew in ’93 who were friends of mine, this team is very deeply involved in helping out their surrounding community, and that is one of the best comparisons we can make.” Contact Tori Roeck at [email protected]last_img read more

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Trail Mix – Charlie Parr

first_imgMinnesota singer/songwriter Charlie Parr returns with a brand new record.I fell in love with Charlie Parr’s music back in 2011, when I first heard “Jesus Met The Woman At The Well” off of his release Keep Your Hands On The Plow. Charlie’s sandpaper voice and old time banjo wailings captivated me, and I have been following him ever since.Steeped in gospel, folk, and blues, Charlie has been putting out records since 1999 that call to mind the deepest richness of Americana. On each record I hear echoes of the Appalachians and New Orleans, the Piedmont of North Carolina and the wide open prairies of the Midwest. Like a freight train chugging across country, Charlie pulls in sonic passengers and mashes them together, much like the beans and rice he often cooks on his manifold (more on that later).The end result is a music that is, perhaps, more singularly American than any other.I recently caught up with Charlie to chat about the new record, Spam, and manifold cuisine.BRO – You ventured outside of your native Minnesota to record Stumpjumper and this is your first project with a full band. What pushed you outside of your comfort zone for this project?CP – Phil Cook did. He’s been a great friend and supporter for me, and he encouraged me to get out and try something different. I’m glad I did, and if it hadn’t worked I know I still would have benefited from trying it.BRO – Stumpjumper is all originals, with the exception of “Delia.” What is it about this classic murder ballad that made you include it on the record?CP – “Delia” has been part of my personal soundtrack for ages. It just covers a lot – loneliness, regret, unrequited love, justice and injustice, grief. The different versions, and there are several recorded that date back to at least the mid-1920s, are varied and all have some amazing lines, and the whole thing started with one horrible night in 1895, which gives it the gravity it has.BRO – I know you play a variety of instruments. When you hear a song, during the writing process, do you hear it on a specific instrument or do you have to play around with it until you find the right match?CP – I actually don’t play a variety of instruments. I play guitar (reso and twelve string) and banjo, but I play them all the same. The songs I write can be played on any of the three, and it’s just kind of a  mood thing, when it comes time to play, as to which sound I want to hear while I’m playing a particular song. So it changes from time to time, and recording is just another time, so it depends on what I feel like doing just then.BRO – We are featuring “Over The Red Cedar” on this month’s Trail Mix. What’s the story behind the song?CP – It’s just kind of a meditation inspired by a conversation I’ve been hearing lately that usually goes along the lines of folks thinking times are okay, and then it turns out that they’re not. I walk a lot and find myself walking to water whenever there’s some around, so at least there’s that.BRO – You grew up in the hometown of Hormel. Be honest . . . did you ever get tired of Spam?CP – We rarely ate Spam, and for many years now I haven’t eaten any meat. When I was a kid, my dad preferred beef and cooked a mean chili. I don’t know for sure, but it might be that when you work in a pork processing plant, you might develop an aversion to certain foods. I can’t say for sure, I’m just guessing. Beans and rice will never let you down.BRO – When will manifold cooking gain distinction as haute cuisine?CP – Never. It’s too practical, not good for folks with control issues, resists a lot of variation, can be messy on your upholstery during prep, and is prone to unspectacular failures.It looks like Charlie is taking the month of May off from touring, but fans from the Midwest to the Rockies can catch him once June rolls around.For more information on Charlie, where his tour is taking him, or how to get your hands on Stumpjumper, please surf on over to Charlie’s website.  Also, be sure to take a listen to “Over The Red Cedar” on this month’s Trail Mix.And, if you want to get your hands on a copy of Charlie’s brand new record for free, Trail Mix and the fine folks at Red House Records would like to make that happen. Take a shot at the trivia question down below and email your answer to [email protected] A winner from all of the correct responses received by noon on Thursday, May 7th, will have a brand new copy of Stumpjumper shipped right to his or her own personal mailbox!Question . . . . As mentioned above, Charlie grew up in the hometown of Hormel. What Minnesota town would that be?And remember . . . . email your answers in. Putting the answer in the comment box below is just no fun for anyone!last_img read more

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first_img Moody to lead Broward County Bar Association Steve E. Moody was recently installed as president of the Broward County Bar and Sharon Attas-Kaplan will serve as president of the association’s Young Lawyers Section.In addition, several awards were presented to local attorneys and judges who were voted by their peers to exemplify the highest standards of professionalism in the practice of law. They include:•The Lynn Futch Professionalism Award to Douglas M. McIntosh.•The Young Lawyer’s Section Paul May Professionalism Award to Catalina Avalos.•The Steven R. Booher Award to Judge Leonard Fleet.Other officers and directors of the Broward County Bar include President-elect Timothy L. Bailey, Secretary/Treasurer Victor P. DeBianchi, Jr., and directors Edward Holodak, Christopher M. “Chris” Neilson, John C. Primeau, Brenda DiIoia, Carlos M. Llorente, Barbara K. Sunshine, Julie F. Klahr, M. Ross Shulmister, Donald R. Walters, Deborah Poore FitzGerald, Ted P. Galatis, Jr., John G. Jordan, Edwina V. Kessler, Bruce A. Weihe, Jeffrey A. Weissman, and Linda Spaulding White.Other officers of the Young Lawyers’ Section include Angel Petti Rosenberg, president-elect, Robyn Vines, secretary/treasurer, and directors Anne Ogden, Adam Rabinowitz, Chris Connally, Michael Gilden, Dean Khan, Quentin Morgan, Scott Chitoff, and David Hirschberg. Steel Hector lauded for diversity For the fourth year in a row, Steel Hector & Davis has topped the Minority Law Journal’s annual diversity scorecard.The survey, conducted by the National Law Journal and published in the Spring 2004 issue of the Minority Law Journal, found Steel Hector & Davis is the most diverse law firm in the nation with 29.2 percent minority lawyers.The survey also found the firm has the most minority partners with 23.5 percent and the highest percentage of Hispanics with 23.1 percent. No other Florida law firm placed within the top 25.The National Law Journal compiled its rankings from survey results of the nation’s 250 largest law firms. The data was based on information provided by the firms. All figures are as of September 30, 2003. And, although the Minority Law Journal changed its formula to include only lawyers who are U.S. citizens (in past years non-U.S. citizens were included), the Journal notes that Steel Hector continues to top the list. YLD’s Romance honored St. Thomas University School of Law recently honored Mark A. Romance, the immediate past president of The Florida Bar’s Young Lawyers Division, at its annual reception at the Bar’s Annual Meeting in Boca Raton. Each year, St. Thomas University School of Law recognizes one of its graduates for his or her commitment to improving the professional lives of the state’s young lawyers.This is the second consecutive year that Romance has been so recognized by the school. Dean Bob Butterworth presented the award. The Bar’s International Law Section is all over the map Canada, Russia, Latin American. And more.All of that is on the plate of the Bar’s International Law Section, which is working to place Florida not just as a center for commerce with Central and South America, but with the world.“The main thought is that Florida is experiencing a lot of international trade, banking, and investment from all over the world,” said new section Chair Lucius Smejda. “We’re trying to lay a basis for our Bar to receive these people, integrate them, and familiarize them with Florida law, so they will have productive, successful relationships with Florida.”And the section is working hard to meet that challenge with a series of upcoming CLE seminars, both in Florida and around the hemisphere.“We’re hoping to unify The Florida Bar to expand and improve the International Law Section to the extent we’ll be the best international law section in the U.S. We’re now rivaling those of California and New York,” Smejda said. “That’s our challenge for the next few years.”Courses include one set for November 15-17 in Montreal that will deal with international financing issues, with a focus on the U.S., Canada, and Russia. The program is aimed at business executives, top government finance officials, lawyers, accountants, and financiers. Topics will include investment opportunities in all three countries, financing issues, trends in equity markets, tax and corporate planning, and related issues.That will be followed by a seminar on Euro-American businesses, tentatively set for late February or early March of 2005. This seminar will include comparative tax laws and practices, negotiating international contracts, investment laws and practices in various countries, and ways to resolve disputes, including a mock arbitration. There will also be an international notarial conference that will look at the dynamics of civil law notaries and at structuring real estate investments.Besides those, the section will have its annual immigration seminar early next year, and it is working on a course on international litigation courts set for mid-2005. Stone’s professionalism honored The Florida Supreme Court Commission on Professionalism and The Florida Bar Standing Committee on Professionalism presented Professor Ruth Stone of Florida State University College of Law the 2004 Faculty Award during the Bar’s Annual Meeting in Boca Raton.Throughout her career, Professor Stone has served as both a prosecutor and a private practitioner. She is a clinical legal education teacher and co-director of the Florida State University in-house clinic, The Children’s Advocacy Center. She has developed her own program for the domestic violence section and law office management, ethics and professionalism. In addition, Professor Stone has revised the chapter “The History and Philosophy of the Juvenile Court” for the last three editions of the Florida Juvenile Law and Practice book. Professor Stone is the faculty advisor and head coach for the FSU College of Law Mock Trial Team and is current president of Tallahassee Women Lawyers.Each fall, The Florida Bar Center for Professionalism solicits and coordinates the award nominees from each law school dean. The Faculty Award is presented to a single faculty member of one of Florida’s accredited law schools, who, through teaching scholarship and service to the profession best exemplifies the mission statement of the Florida Supreme Court Commission on Professionalism. Donet recognized for section work David A. Donet of Coral Gables received the 2004 Tradition of Excellence Award from the Bar’s General Practice, Solo and Small Firm Section at The Florida Bar’s Annual Meeting in Boca Raton.Donet, a native of Cuba who came to America at age 14, was recognized for his long service to the section, including as chair in 1989 and supervising its annual Attorney’s Fees CLE seminar for 13 years.Donet’s other activities include service on the Bar Journal and News Editorial Board, editing the section’s column for the Journal, and receiving the Cuban American Bar Association’s pro bono award for service to the community August 1, 2004 Regular News Briefslast_img read more

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Have you woven together your credit union’s marketing efforts, brand, and culture?

first_imgEver been the victim of a “bait and switch”? See an ad for something at a great price, almost too good to be true. You go to the store, or website…and they’re out of stock. But there are other items available, substitutes, usually. And they’re almost always different enough or more expensive enough that you don’t buy.You took the bait, they switched the goods, and you’re left feeling misled and mistreated. That can’t help that company’s reputation, can it?

 That’s what happens when organizations don’t think about their own culture and align it with their marketing efforts. And it’s a common fail.

 Most organizations think: here’s a product, here’s a service. How can we sell it? What’s the key message? What’s cool now? What will catch folks’ eye? How can we appeal to our target demographic? The effort to create marketing and advertising is built around the product, and the medium we’re using, and the folks we’re trying to reach. Makes sense, right? But all too often, the product/member/media discussion leads to one type of message…which the culture of the credit union or company can’t support.Consider a radio spot with young adults talking about where they bank. One of them says his credit union is great. Nice people, friendly, fast. And the ad works. A young person comes into a branch… and the switch is complete. There are tellers…but there’s a line. There are forms to fill out. It’s right before lunch… and that teller isn’t thinking “friendly”…she’s thinking, “hungry.” That potential customer….maybe now, not so much.

The ad worked – but it hadn’t considered the culture. In this case, the culture couldn’t support the outreach. The actual experience didn’t match the advertised experience. Bait and switch.When effective organizations think about marketing, they think not just product, media, target. They think culture. They ask themselves: who are we, how do we behave, and can we support the advertised experience through our people, processes and behaviors.

 And keep in mind: culture is not what you say. It’s what you DO. Culture is the sum total of all the behaviors in your credit union. Align them with your marketing, and potential members will become actual members.Too many people say (when referring to their logo), “But, that is our brand.” Your organization’s brand is not a color or image. Your brand is the emotion that people feel when thinking about your organization or seeing your logo. Much like culture is not what you say, a brand is not what you do…but rather, how you make people FEEL. 

Have you strategically woven together your marketing efforts, brand, and culture? It’s still early enough in the year to revisit strategic goals. Make sure your marketing efforts and brand truthfully tell your members who you are, what you do, and leave them feeling something positive. Tell your story honestly and avoid the old “bait and switch.”If you need help aligning your marketing efforts with your brand and culture, consider working with the forward-thinking team at Chatter Yak. 34SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Deb Schaffer Director of Business Development and host of Social Media Chats ™ for Chatter Yak with a passion for financial institutions and more than 17 years experience in the financial services industry. … Web: Detailslast_img read more

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